Ed Peji brings a wide range of skills, creativity, experience, and passion to Ed Peji Creative.
Even from a very young age, Creativity and Entrepeneurship was evident, an elementary school child creating
and branding his own lucrative, custom greeting cards to fund his love for reading and collecting comic books.
Supply and demand, viral marketing, product quality and business operations was learned quite early on.
1986, Mr. Peji began his freelance cartooning career.
He created such characters as Macho Firefighter
Man for D.E. Williams Fire Apparel; Billy, Brock and
the Recycables for EDCO and SD Recycling; and Fireball
Freddy for Endless Possibilities. Mr. Peji received
the distinguished International Creative Award.
1991, Mr. Peji did work for American Film Technologies.
AFT was one of the first computer-generated cartoon
animation studios. He worked on such projects as Attack
of the Killer Tomatoes (a Saturday morning cartoon)
and the short film Diner by Gahan Wilson.
1993, Ed took a break from cartoon illustration and was
vital in the creation of a production facility for Upper
Deck Authenticated, a new company created by Upper Deck
Card Company and Bruce McNall Sports (owner of the Los
Angeles Kings Hockey Team). Upper Deck Authenticated had
exclusive contracts with sports stars like Joe Montana,
Dan Marino, Wayne Gretzky, Magic Johnson, Larry Bird,
Michael Jordan, Reggie Jackson, Mickey Mantle, Tiger Woods
and Jeff Gordon. Mr. Peji managed the production facility,
developed products, assisted in the creation of retail
stores and venues, and represented Upper Deck with Athlete
and Public Relations. He represented Upper Deck and Media
Sports Entertainment for baseball legend, Mickey Mantle's
last 7 shows.
1995, Mr. Peji's services were called upon by Back Bay
Merchandising, a mail order catalog company that served
numerous professional sports teams like the LA Lakers,
Mighty Ducks, Boston Celtics, LA Kings and Pittsburgh
Penguins. Mr. Peji created the production and new product
development facility.Back Bay did exclusive memorabilia
signings with Big names like Magic Johnson, Mickey Mantle,
Kareem Abdul Jabbar, Larry Bird and Bill Russell.
Back Bay Merchandising, Mr. Peji would create and co-develop
a new sports collectibles business. Media Sports and Entertainment
was born. The company specialized in athlete signings
and retail sales of sports collectibles and memorabilia.
As Director of Operations, Mr. Peji opened a retail location
at Universal Studios Hollywood called All Star Collectibles,
creating all it's operational and business policies. The
first year's sales revenue was in excess of 2.2 million
dollars. Two more locations would soon follow in Florida
and New York. All Star Collectibles was acquired by the
holding company, GE.
1998, Ed Peji returned to his original passion. He opened
P.G. Graphics, a company that specialized in cartoon illustration
and graphic design. While doing this, Mr. Peji was offered
a partnership in Toonscape.com. Mr. Peji created the Business
Plan and Business Model for an internet portal for all
things cartoon. As President of the company, Ed Peji helped
acquire $500,000 in seed capital and opened office in
Downtown San Diego. Toonscape.com made a huge presence
in the Cartoon, Japanese Animation, Video Gaming and Comic
2000, Ed Peji started the millennium, by creating Dynamo
City. Dynamo City was an internet company that also had
a brick-and-mortar retail store. The store was a sexy
internet, gaming café that also had unique, cutting
edge gifts and apparel. Dynamo City introduced Razor Scooters,
Electric Scooters and Herbal Energy Drinks to San Diego.
As the CEO and President of Dynamo City, Inc., Ed Peji
added subsidiary divisions: Dynamo City Design and The
Human Fuel Depot.
2002, now a master at start-up businesses, Mr. Peji wanted
to make a new company that partnered with entrepreneurs
to create new businesses and to help existing companies
maximize their potential. Ed Peji Creative encompasses
graphic design, branding strategies, marketing strategies,
operational consulting and product and business creation.
Through his passion for creating, he is able to share
this talent with existing Businesses and to individuals
looking to take that jump to start their own business.
With his accomplished business knowledge and limitless
creativity, Ed Peji has found his calling.